China Bets on Moroccan Industrial Excellence: Launch of the First Shacman Truck “Made in Morocco”
Morocco has achieved a significant milestone in its industrial journey with the production of the first Shacman heavy-duty truck in Casablanca. This accomplishment, made possible through a strategic partnership between Premium Group and the Chinese company Shacman, reflects Morocco’s ambition to expand its industrial horizons and strengthen its position on the international stage.
Choosing Morocco Over Algeria: A Strategic Decision for Shacman
Faced with bureaucratic challenges and widespread corruption in Algeria, Shacman opted to invest in Morocco, a country known for its stability, advanced infrastructure, and efficient industrial environment. This decision highlights Morocco’s reputation as an attractive destination for global investors, particularly in the industrial sector.
With this project, Morocco reinforces its status as a key player not only in the automotive industry but also in the field of heavy-duty trucks.
A Strategic Partnership with Promising Prospects
The success of this partnership between Premium Group and Shacman is part of a broader vision for Moroccan industrial development. With a local integration rate of 40%, the project demonstrates Morocco’s capacity to strengthen local value chains and attract major projects.
Premium Group plays a pivotal role in sectors such as construction, mining, agriculture, and transportation. Meanwhile, Shacman brings its global expertise in heavy-duty trucks, making this partnership both strategic and fruitful.
Targeting New Markets
Through the local production of trucks, Morocco enhances its position in African and international markets. Shacman trucks, assembled in Casablanca, aim to meet the needs of the domestic market while expanding into Sub-Saharan Africa and other regions.
Continued Industrial Diversification
After significant successes in the automotive industry with companies like Renault and Stellantis, as well as in the aerospace sector, Morocco embarks on a new phase with the launch of heavy-duty truck manufacturing. This development reflects the Kingdom’s commitment to diversifying its industrial fabric and solidifying its role as a leading industrial hub.
The launch of the first locally produced Shacman truck underscores Morocco’s dedication to innovation, international cooperation, and meticulous organization. This achievement opens a new chapter of growth, reaffirming Morocco’s status as a leading industrial power in Africa and beyond.
